Tennis seemed to be the most popular sport if judged by how many times tennis outfit were featured.
|'Tennis days are here again'|
'Now that the long, light evenings are back again, everybody is on the tennis courts getting ready for the summer tournaments, and smart "woolies" are by no means the least important item of equipment. The jumper shown above has two essentially practical features - the short, capelet sleeves, which leave the arms gloriously free to serve and smash and volley, and the deep, tight fitting basque which prevents the jumper from "riding up" with every movement. The jumper is knitted in a pretty fancy stitch in white, with narrow ribbed edgings of scarlet'.
It makes me wish that I could play tennis just so that I could wear it.
The next few pictures are from the same issue. This coat is stunning.
|'Tennis woolies are so smart'|
I love the idea of adding a red beret to make it a walking set. It puts my walking clothes firmly to shame!
|A dress motif for a tennis player|
|'A coat of arms for the tennis player!'|
|'The "Coat of Arms" is shown here on a|
regulation sports blazer'.
The magazine suggests the following colours - Greys, Apple Green, Light Rose, Light Madder Pink, Light Electric Blue, Ochre Yellow, Light Periwinkle Blue. I always enjoy it when magazines with black and white illustrations do this as it gives a clearer sense of what the designer was imagining. I also love to read the names of the colours.
The next two jumpers are from the July 1934 issue.
|'A waistcoat Pull-over for sport or town wear'.|
You might be interested to know that the larger than average size referred to is a 36" bust! I really like the stitch pattern and the buttons and red and white for tennis must have been a trend that year!
|'A useful jumper for tennis and holiday wear'.|
I think this is lovely, the construction sounds very interesting.
Now to March 1939.
|A LUX advert|
|LUX advert close up|
Next we are looking golf clothing which seems to be the second most popular after tennis. These next images are from the September 1934 issue.
|'For golf or smart country wear'|
'On the golf course, or, in fact, for any sports wear, you will find this the most practical and comfortable garment - there is nothing to get out of place or disarranged. Worn either as a jumper or a cardigan it fits snugly to the figure and may be buttoned right up to the neck or turned back in small revers, if the last two or three buttons are left undone. Knitted in a lighter shade, it would be perfect for Autumn and Winter tennis. The shoulder yoke at the back and front is worked in a pretty twisted rib and the little patch pockets (such a boon to golfers for tees and tennis players for that elusive hankie!) add a smart and businesslike touch.'
|'On the banks and braes o' bonnie Scotland'|
'Long days on the Scottish moors - shooting, fishing, playing golf - and here is just the jumper you will need. It is designed for comfort, with the new loose fitting circular neck which is fastened at the back with three buttons. The stocking stitch and ribbing in which it is knitted are light and yet close enough to keep out the first chill of autumn, while the serviceable pockets add a smart touch to this essentially sporting model'.
Moving on to January 1936.
|'A "Lighning" fastened woollen jumper gives|
warmth for winter'
'Whether it is for vigorous golf, for walk or for "spectator sporting" a girl would be hard put to find a more trimly attractive jumper than this. The knitting is done in 3-ply knitting wool, fastened with an 18 inch long Lightning fastener which gives a smooth, neat finish, and ensures protection against the cold. Note the youthful little turn down collar and the very attractive stitch used in the knitting'.
In the September 1937 issue there is this jumper:
|'A "tweedy" knitted golf sweater'|
Having covered tennis and golf we will take a look at a couple of other sports. Firstly, swimming in July 1938:
|'Knit this for your August holiday outfit'|
|'Bathing suit with detachable skirt'|
'This neat model features everything that could be desired in a bathing suit - well shaped, beautifully fitting, and equipped with a detachable skirt'.
In December 1937 we get an ice skating outfit which is made using crochet.
I like the fact that you are given styling advice. Again, this pattern was available if a Lux box top was sent off.
From July 1938:
|In colour on the cover|
|'For your holidays'|
'For tramping, sailing, tennis and more active pursuits'.
From September 1938:
|In colour on the cover|
|'yellow boucle jumper'|
So, lots to choose from for our sporting activities. Any catch your eye?