Fashion Scrapbooks 1968-1969

I'm going to feature my favourite outfits and pictures from my mum's final scrapbooks in this post. It was very difficult to decide what to include and what to leave out. If you enjoy wearing 1960s vintage or 1960s style clothes these pictures provide great reference material, like a look book. They can be used to get ideas for accessorising, to make sure your shoes are right and don't forget that they show many different hair and make up ideas. It is not meant to be a complete history of 1960s fashion, just a taste and a glimpse as experienced by my mum at the time and seen by me forty odd years later!

I love these coloured line drawings of knitted dresses.

The middle outfit is referencing the Bonnie and Clyde look.

Accessories! Perspex angular bangles and earrings, coloured tights,
buckle details and two tone shoes.

A page from the Biba mail order catalogue.
The theme of the collection was pirates and gangsters.
The predominant colours were black, cream and oxblood.

Styling ideas.
White lace tights, neck scarves, paisley, playsuits.

A variety of skirt lengths.
Long gillets or waistcoats were common.

A beautiful array of shoes, including brogues and Mary Janes.
Coloured shoes, either two tone or multi coloured were very popular.
The square toes were comfortable and prevented bunions whilst still
being fashionable!

In 1969, partly due to The Beatles and Sergeant Pepper
there was a strong Indian, exotic and Harri Krishna influence
to fashion.

From the Biba catalogue, featuring skirts and long,
wide trousers. Tunic tops and blouses are worn with them.

The top centre picture features a gypsy style look which
was becoming popular.

The black bikini is influenced by Dr. No.
The black and white images are Biba bikinis.

Another Biba spread.
The clothes were long and fluid, with wide leg trousers
and 3/4 length tunics.

Two ways to wear knitted tank tops.
The pages of the Sunday Times magazine that mum used as her scrapbook
base are visible in this spread.

This picture represents the Eastern influence on clothes.
It is also a time of recreational drug use and flower power.

Autumn colours and lovely shoes.

A good selection of typical 1960s mini dresses.
The black, white and red one is Mod in style.

This spread is all about big patterns and big hair!

A range of underwear, interesting because it shows that writing
slogans on knickers is not a modern phenomenon.
It reads 'I'm all behind today'.

Satin underwear was becoming popular. This features underwired
bras and boy shorts. Scarves tied around the head were very
fashionable.

Again, scarves tied around the head feature as the main accessory.
This shows a good range of maxi dresses and long boots.

Fashion Scrapbooks: 1966-1967

Lately I have been looking through fashion magazines and thinking about the fashion shoot spreads showing current and upcoming trends. I started to think about all the effort that must go into producing these shoots and how carefully the clothes are chosen and styled. Someone has spent time deciding what story to tell and how to tell it. Even when I dislike the clothes or think they are not my style I appreciate the fabulous images. Some of the photographs are really beautiful yet most of the time I read the magazine, look at the clothes, pass the magazine on and think little more about it. Its almost as if the pictures go to waste and sometimes I think I should save my favourites but then what would I do with them?

Then I remembered that my mum has a stack of scrapbooks that she made as a teenager in the 1960s and I used to be fascinated by all the pictures. They are an amazing piece of fashion history, composed of photographs and drawings from magazines. I dug them out on a recent visit and asked her to tell me more about them.

In 1966 a new magazine was created for teenagers called Petticoat which aimed to showcase current fashions. In 1967 Janet Street-Porter was appointed editor, she had close links to the designer Zandra Rhodes amongst others. Mum started to get this magazine for the fashion and also because it offered sewing patterns. Mum was keen on sewing and knew that it was the best way to get a wardrobe of new outfits in styles and fabrics that she wanted as money was tight. She also read Honey magazine and the Sunday Times magazine (launched in 1962), which was good for fashion illustrations. Mum used the Sunday Times magazine as the base for her scrapbooks, cutting pictures out of other magazines, choosing themes and layouts and sticking them in. She wanted outfits that were high fashion and reflected current trends but they also had to be things that she liked and wanted to wear. Mum remembers that everyone wanted to look like Twiggy at that time and that close attention was paid to hemlines which were religiously copied much more so than today.

I'm concentrating on the scrapbooks from1966 and 1967 and will feature others in a future post. I have chosen the images that particularly interest me, there are many others.



Front cover of 1966 scrapbook.
Chosen as links to Vidal Sassoon and asymmetric style.

Pop art. PVC is a new material for making clothing.

Hair styles and hats.
Asymmetric sharp bobs and pill boxes.

From Petticoat magazine.
Mum made a green kilt form their pattern.
Her sister knitted her a dark green fitted top.
She wore it with an old navy blue beret.

Shirt dresses were coming into fashion.
Printed needle cord was a new fabric.
Crochet beanie berets were popular.

Front cover of 1967 scrapbook.
Shirt dresses and kipper ties.
Eye make-up progressed from Twiggy lashes to making
the corner of the eye look turned down using make-up.

Mary Quant advert with berets and toning tights.
Before tights were invented in 1959 stockings were worn.
The mini skirt launched in 1965 and tights became popular.
Coloured tights were just coming in.
Mary Quant wanted these tights to complete her look of
head-to-toe streamlined simplicity.

This range of raincoats tied in with the styling of the film Bonnie and Clyde
featuring Faye Dunnaway and Warren Beatty which came out in 1967.
The drawing reflects the style of Aubrey Beardsley (1872-1898).
 He became popular again in 1967, possibly due to the Sexual Offence Act
decriminalising homosexual acts between two men over the age of 21.

If you did not wear tights with your short dress you could wear
knickerbockers and stockings.
Mum had a dress with matching knickerbockers in a white cotton
with a print of yellow flowers with green leaves. It had puff sleeves,
a gathered skirt and a bodice shirred in green.
She wore it with lime green stockings.
Mum wore this on a river boat dance organised by the youth club.
The boat was the Tattershall Castle and Waterloo Sunset by The Kinks and
A Whiter Shade of Pale by Procul Harum were played. 

Once women reached 16 they were expected to wear a girdle.
In 1958 Lycra was invented as a replacement for rubber corsetry.
It became more widely available in the 1960s and was used to make
underwear more lightweight.

A Petticoat magazine spread featuring some knickerbocker dresses.

A range of shoes, all with a good height heel so they were comfortable
for walking.
White tights were beginning to become popular.

Dresses from Petticoat magazine with fitted tops and gored skirts,
 matched with colourful shoes.
Mum had one in turquoise and cream herringbone wool which buttoned
up the front and had a pointy collar.
It came from Topshop.

Wedding dresses.